Gone Rural is a design pioneer in African handcraft. Collaborating with over 750 weavers in rural areas of Swaziland, it provides it’s women with a sustainable, independent income, while delivering beautiful, authentic products to the world.
More than simply fairtrade, Gone Rural’s artisans are self-employed entrepreneurs and receive, on average, half the wholesale price of every product they produce. Profits are reinvested into development programmes that cover health, water, sanitation and education and Gone Rural also has an Artisan Board, which directs the company’s future – empowering the women to take the lead in building themselves a better future.
Many of Gone Rural’s products are eco-friendly and all are handmade. The company’s signature material is the lutindzi grass indigenous to the Swazi mountains. This is sustainably harvested above the root to ensure regrowth, coloured with eco dyes and mixed with other indigenous grasses and recycled materials to produce breathtaking products which preserve the past, understand the present and pioneer the future.